Know the multiple.
Win more listings.
Close faster.
Unlock market-driven multiples, to appraise with confidence.
No more guesswork.
Data-driven appraisals.
Find the right multiple in seconds.
By rigorously analysing recent, real-world listings, we deliver pinpoint-accurate multiples that instils confidence in both sellers and buyers. This data-driven approach ensures your pricing to attract the right offers, negotiating from strength, and achieving superior results every time.
Educate clients.
Justify your appraisal.
Back your appraisals with the latest comparable listings data.
Data-driven.
Not gut-driven.
Smarter decisions in seconds. Say goodbye to guesswork.
Stay ahead of market shifts
Spot real-time market shifts and refine your pricing.
Win more listings.
Close faster.
Price right from day one and close quickly.
Turning listings into insights
AI aggregates listings
AI reads publicly available business-for-sale listings across Australia.
Key financials extracted
As financial data is not subject to copyright protection, whenever a seller discloses their financial metrics, our system records it and calculates the earnings multiplier.
Data Anonymised
Each listing goes through an anonymisation process that assigns a unique ID (eg QLD-0001) and categorises it based on State, Sub-region, Industry and Sector. This record does not contain any seller-written copy, photos and other identifying details that are subject to copyright.
Insights at your fingertips
You access this market dataset via our search tools, custom filters, exports and alerts—so you can benchmark and negotiate with confidence.
Appraise confidently
With thousands of earnings-multiple benchmarks at your fingertips, back every asking price recommendation with indisputable, data-driven proof - instilling confidence in both sellers and buyers.
Close deals faster
In a competitive market, speed wins. Our comprehensive multiples database lets you nail the right price from the outset—minimising negotiation friction and accelerating the transaction process.
Win more clients
Nothing attracts new clients like a proven record of spot-on valuations and rapid deal flow. Leverage our extensive earnings-multiple data to deliver precise, data-backed appraisals that set you apart from brokers relying on gut feel—building trust, earning referrals and securing more listings.
Stay ahead of market shifts
Receive early warning on rising or falling multiples so you can reposition your pipeline, adjust fees and chase the best opportunities before they hit the news. Publish branded trend reports to cement your status as the go-to expert in your region.
Deal data decoded
Where does your data come from?
All our multiple benchmarks are drawn from publicly available business-for-sale listings posted by brokers and business owners across Australia.
Here’s how it works:
- AI aggregates listings
We gather publicly available business-for-sale listings across Australia. - Key financials extracted
Since raw financial data is not subject to copyright protection, whenever a seller discloses their core financial metrics, our system records it and calculates the earnings multiplier. - Data anonymisation
Each listing goes through an anonymisation process that assigns a unique ID (e.g. QLD-0001) and categorises it by State, Sub-region, Industry and Sector. This record contains no seller-written copy, photos or other identifying details. - Insight delivery
You access this clean, comprehensive market dataset via our search tools, custom filters, exports and alerts—so you can benchmark and negotiate with confidence.
How often is the data updated?
We use two overlapping update cycles to keep everything fresh:
- Daily ingestion
We pull in all newly posted listings on a daily basis. - Weekly full refresh
We reprocess every state on a rolling seven-day schedule.
How is the earnings multiple calculated?
When a business-for-sale listing discloses key financial metrics - specifically the return to owner and the asking price, we can apply this simple formula:
Earnings Multiple = Asking Price ÷ Return to Owner
By running that calculation across thousands of anonymised listings, we generate a robust, market-driven benchmark of the real-world multiples brokers are currently using.
What if a listing doesn’t reveal its financials?
If a listing doesn’t publicly disclose the key financial metrics that we require, we automatically exclude it from our dataset.
We capture only the metrics sellers voluntarily share in their advertisements—we never request or access private financial statements.
While some listings won’t qualify, you can trust our benchmarks are credible, consistent and based solely on transparent market disclosures.
What's the difference between listing and sales comparative data?
Our platform reports listing multiples, which are based on the initial asking price ÷ return to owner (pre-negotiation).
Sales multiples, by contrast, use the final sale price ÷ return to owner (post-negotiation).
In practice, the sales price will land below the listing price, typically by 5–15 percent, though the exact gap varies by business size, industry and market conditions.
Example
- Listing multiple (pre-negotiation):
Asking price $500 000 ÷ return to owner $200 000 = 2.50× - Sales multiple (post-negotiation):
Final sale $450 000 ÷ return to owner $200 000 = 2.25× (10% lower of the initial asking price)
Both metrics have their place:
- Listing multiples show the market’s current expectations and includes the broker’s built-in negotiation margin—ideal for setting a competitive, defensible asking price.
- Sales multiples reveal the multiple that a buyer ultimately pays, but will need an additional buffer added to it to set an asking price.
Because our data is drawn from thousands of live listings across every region and industry, you’ll get a reliable, market-based benchmark for your asking prices. Just be sure to explain to sellers that these multiples are pre-negotiation guides—not guaranteed sale results.
Are you affiliated with anyone?
No — we’re an independent data platform, not a brokerage or marketplace:
- We do not broker, sell, represent or endorse any individual business for sale.
- We have no affiliation with any listing websites or the brokers who publish those listings.
- We simply aggregate, anonymise and analyse publicly available data to deliver unbiased market benchmarks.
